Lort Smith Animal Hospital
Lort Smith is an iconic Melbourne animal hospital, shelter and non-profit. They brought The Meaningful Social Club in to re-energise their social media, helping them to connect to a wider audience of animal lovers and potential donors through on-trend, heart-felt content.
Social Media Strategy
Social Media Management
Photography
Instagram Reels
TikTok
Key outcomes
Completed a complete audit and competitor analysis to see what we could learn from others in the space.
Crafted a new, video-first social media strategy, including launching on TikTok.
In our first 30 days, we increased social media reach by 271% and engagement by 230% purely through organic content strategy.
Increased social media visits by 58% within the first 30 days of posting.
Increased Story reach by a massive 900%, with a new engagement-first content strategy.
Launched an EOFY tax appeals campaign that reached over 100k people and drove 10k people to the donations landing page.
Introduced new systems and processes to improve digital marketing and community management across the organisation, including training and upskilling team members and volunteers to be more engaged with social media.
“Just wanted to let you know I had a call today from a long time Lort smith supporter. She called to tell me what a good job she thought we were now doing with social media and that it was more balanced and less full of sad stories. She was enjoying reading it more and sharing more. It’s fantastic to be getting this feedback from our valued donors. Great work ladies!”
— Jennifer Fleming, CEO, Lort Smith