The Challenge…
Earth:en is a pure and simple glow-inducing skincare range, formulated to naturally enrich your skin. Products combine Australian farmed fruits with native Australian bush foods to represent a holistic celebration of Australian farming.
Earth:en approached The Meaningful Social Club Social Media Agency to grow their following and increase brand awareness to ultimately drive traffic to their website and increase purchases.
The Solution…
The first priority for Earth:en was to undertake an audit and social media strategy. We researched competitors and the skincare space to see what was working for other brands and what we might achieve for Earth:en. We established a new brand TOV, personality and visual identity to attract their target audience of organic skincare lovers.
Once we had locked in the new strategic approach, we focused on crafting this inspiring visual identity through photography, video and design.
Within the first month, we achieved a 3000% increase in video views on TikTok through our strategy of creating highly aesthetic, yet relatable short form video content.
Meanwhile, on Meta, Instagram reach increased by 966% and Facebook reach increased by 597%.
Premium Social Media Video
This video is an example of the kind of video content we have created for our client Earth:en. This is a Facebook / Instagram feed ad, which we shot UGC style to mimic organic content. As you can see, we’ve related aspirational visuals with a relatable message to attract the target audience of natural skincare lovers 25+.
Services offered…
Organic Social Media
Strategy
Meta Ads
Content Creation