Wellweb
Wellweb is an online wellness hub and education portal owned by Chloe Szepanowski and Molly Jane. From yoga to meditation, nutrition to parenting advice, there is something for everyone.
Social Media Strategy
Facebook Ads
Social Media Design
Video Editing
Copywriting
Content Creation
Ongoing Management
The challenge
After an initial launch, the founders felt that their current social media strategy wasn’t aligned with their values and vision for the brand. They wanted to go deeper with their content and do more to convey the richness of the platform as a whole.
The solution
Starting with a strategy and branding refresh, we took a fresh start with their social media, giving their online presence a whole new look and feel. We shifted the strategy to be more educational and values-led, focusing on encouraging engagement and driving sign-ups to the site.
We also implemented a paid social strategy, setting up a basic retargeting funnel to drive brand awareness and sign ups.
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Key Achievements
Introduced a complete Instagram refresh, with updated designs and a fresh content strategy that was more geared towards encouraging engagement and comments.
In the first month, Instagram impressions increased by 55%, comments by 146% and new followers by 158%.
Engaged accounts on Instagram increased by 55%, which shows that the content was more meaningful and valuable to followers.
Introduced a new Facebook Ads strategy that retargeted Instagram followers with high-converting ad creatives.
“Natalie took on the social media management of Wellweb with ease and we saw the positive impact immediately. Not only was her strategy a success but her innovative ideas saw an increase in our engagement and in turn a rise in our subscriptions.
Natalie was responsive to new social media trends and was always keen to implement new things to keep the social content fresh. The best part was, Natalie was able to do all of this with very little input from us - which is exactly what you want when you engage a social media specialist!”
— Amarra Bowkett, Brand Manager, Wellweb