Holme Beauty
Holme Beauty is more than makeup—it’s a movement. Founded by renowned makeup artist Hilary Holmes, their mission is to empower everyone to back their beauty with high-performance, intentional products that work as hard as you do. Proudly Australian-owned and ethically made, their range is inclusive, sustainable, and thoughtfully designed for all ages, abilities, and skin types.
They had never worked with a social media agency before, as they were skeptical of whether any agency could really “get'“ their brand and purpose. They chose to work with TMSC to grow their TikTok channel to help them to expand their audience and message.
Key Achievements
Developed a best in class TikTok strategy that focused on key brand messages and content pillars, one that was different enough, yet aligned with their existing successful Instagram strategy.
Worked with the founder Hilary and the team to brief them on content to shoot and support them in creating high quality UGC style content and short form videography.
Grew their TikTok to 2.5k followers within 45 days of posting.
Attended events and represented the brand in a positive, professional manner to their clients and to influencers.
Engaged with key Creators on TikTok to support them in spreading the #backyourbeaty message.
Elevated UGC Video
Being a high performance, premium beauty brand, Holme Beauty had a simple demand. Make us engaging video, but ensure it looks as good as our products and branding We took this brief and used it to create ‘elevated UGC’ style video for TikTok, using fast paced edits and natural sunlight to fit in with that TikTok aesthetic.