6 Month Growth Case Study: Artbid
Over the past six months, Artbid's Instagram has taken off. We've worked hard to create unique, engaging content and the results are quite exciting.
Reaching 389.1K people (that's 157% more)
One of the big wins is that we reached 389.1K people - an impressive 157% increase from before. This means that our posts are being seen by more people than ever before. We've created content that resonates with our audience, attracting long-time followers as well as fresh eyes.
Welcoming 3.7K new followers
In just six months, 3.7K new followers have joined our Artbid community thanks to our engaging and entertaining content. We're thrilled to have more art lovers in our corner, sharing the passion for creative expression.
20.4K profile clicks - a 62.6% increase
It's not just about views - people are taking the next step. Profile clicks jumped to 20.4K, an increase of 62.6%. More and more people are checking out our Instagram profile and diving deeper into what Artbid is all about.
What made this possible? Our creative campaigns!
We've had a lot of fun coming up with creative ideas for Artbid's Instagram.
Here's a look at some of the campaigns:
Studio shoot with Aden: We visited an artist in his studio in Melbourne and took a video and some photos to promote his work.
Pairing artworks with Met Gala Outfits: We paired famous artworks with outfits from the Met Gala, and our followers loved it. It was a perfect blend of art and fashion.
A creative video announcing a new Art Auction: We created a playful and visually creative video to announce an upcoming art auction that got people excited and engaged about what's next.
Bridgerton x Artbid: In keeping with the Bridgerton trend, we have paired key characters from the show with pieces from our collection.
Looking ahead: What's next for Artbid's Instagram?
We're just getting started! With the momentum we've built, we'll continue to create fun, meaningful content that connects with our followers. Expect to see more campaigns that spark conversation, showcase stunning art, and continue to bring new people into the Artbid family.
With so much creativity and engagement, we're excited to see where the next six months take us. ArtBid's Instagram will only continue to grow and we're so excited to be working on this account.
If you’re keen to see what our social media strategists and content creators could do for your business, don’t hesitate to get in touch.